SPOTLIGHT - Why Tanaka School, Innovation Studies Use Transcription - Way With Words Blog

Tanaka School Produces Innovation

No other group in Europe has such inter-disciplinary depth, funding, contacts or has published as widely on innovation and entrepreneurship as Tanaka School.

Briefly describe your company

The Innovation & Entrepreneurship Group is a core part of Imperial College Business School, and sits within one of the world’s leading universities. No other group in Europe has such inter-disciplinary depth, funding, contacts or has published as widely on innovation and entrepreneurship.

Why do you have audio files transcribed?

As part of our research projects, we conduct interviews and require the files to be transcribed in order to analyse/code them for research purposes. It is also useful to get meetings transcribed to keep a record of the content for the future.

How do you use these transcripts?

We transfer them to a software package that helps organise qualitative data called Nvivo. As part of our analysis we ‘code’ the text according to themes, so the text needs to be accurate and specific. The themes will then be used to inform research outputs (we use quotes from the interviews) such as publications and reports.

Why do you use Way With Words Transcription for your transcription needs?

We have always used Way With Words for our transcriptions, due to their very competitive pricing, fast turnaround and excellent customer service.

How satisfied have you been with Way With Words’ transcripts over the years?

We have been extremely satisfied with Way With Words’ transcription services over the last few years. The procedure to upload files is very simple, and a quote is always provided within 24 hours. Deadlines have always been met and the staff are very efficient and professional. We have never had any problems when working with Way With Words and will continue to use their services in the upcoming years.

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