A transcript is a hard copy of an audio recording, the purpose of which is to safeguard and share the contents of a recording. It is therefore extremely important that a transcript is transcribed and not just typed, and in fact transcribed accurately and meticulously, or in all reality the transcript will be useless.
Video is fast becoming one of the most important content tools to convert web users into clients. If a picture is worth a thousand words and video is 30 pictures per second … well, do the math and you will see why creativity and cameras are fast becoming the savviest marketing tools around. But even so, don’t neglect yet another angle of marketing – transcribing those video clips!